Thursday, December 27, 2007

BURLEY SITE LAUNCH

The NEW Burley website launched today! Burley designs, manufactures and sells bike trailers, joggers, strollers and accessories. As a leader in child and cargo bicycle trailer design for nearly 30 years, earning a strong reputation for high quality, superior design, safety and trailer strength, Burley needed a strong web presence to communicate their powerful brand and align with offline marketing initiatives...enter Summit Projects and Voila...we're pretty excited about the result. The new site effectively engages customers via rich imagery and messaging that supports Outdoor Family Fun while presenting a consistent brand look, feel and voice that mirrors all other marketing collateral. Intuitive navigation, improved product visibility and technical information, an on-line dealer locator, on-line warranty registration and email sign-up are just a few of the many new features. A big thank you to everyone involved!

Tuesday, December 11, 2007