Thursday, March 20, 2008

SUMMIT BANNERS FEATURED IN AVENUE A'S NEWSLETTER

Nike Golf's recent rich media banners were featured in the creative showcase for Atlas's newsletter.

Tuesday, March 18, 2008

Thursday, March 13, 2008

COFFEE MODELS

If you happen to walk into Hood River's Ground Espresso for your morning java anytime soon, you'll probably stumble across this advertising postcard...featuring a ton of Summit Projects folks.

Tuesday, March 11, 2008

NEW SITE FOR BUCK KNIVES-LET'ER BUCK!

Arguably the most famous name in sports cutlery, family-owned Buck Knives designs and manufactures knife products for a variety of outdoor, hunting and fishing, everyday and tactical uses. Almost more impressive than the worldwide recognition and respect for their high quality knives is the family history, with infancy dating back four generations of Bucks that truly makes this company unique.

In 2007, we were tasked with the challenge to create an engaging and sophisticated site that would effectively communicate the Buck brand and improve the overall online user experience. Today, after months of close collaboration between Summit Projects and Buck Knives, we can proudly say "Let'er Buck!" as we launch the newly redesigned http://www.buckknives.com/.

A VISIT TO SLINGSHOT

We paid a visit to Slingshot's shaping studio this morning and got acquainted with the mastermind behind board/kite design, Tony Logosz. In a simple shoot aimed at capturing some visuals to get a better feel for their style, we photographed the details and inner workings of the shop and walked away with hundreds of images to fuel our brainstorm.

Monday, March 10, 2008

INSPIRATION + ENTERTAINMENT AT TELLURIDE'S MOUNTAIN FILM ON TOUR

It's a pretty sweet setup when your offices are conveniently located in the heart of downtown Hood River above the vibrant and unique pizza/beer movie house- Andrew's Skylight Theatre. It's especially sweet when events such as yesterday's Telluride Mountain Film on Tour (a benefit for our local Mosier Community School) roll through. We were thoroughly entertained by the creative, inspiring and thought provoking content offered by each film.

Some of our favorites? Roam- an adrenaline-pumping, innovative mountain bike film with mind-blowing cable cam points of view and Felt Soul Media's Running Down a Man- a hilarious exploration of one man's determined quest to chase the elusive Baja Rooster fish.




Thursday, March 6, 2008

SUMMIT PROJECTS LAUNCHES NEW CAMELBAK BOTTLES SITE

Didn't think it was possible to get excited about a water bottle? Think again. Summit Projects recently launched CamelBak's rich new bottles website dedicated to their full line of innovative water bottle products.



Wednesday, March 5, 2008

BACK IN THE OFFICE MANANA

Kate's kissing her sweet vacation goodbye and passing the final hours in style with a sunny Tuesday a.m. surf session in Sayulita, Mexico. "Boarding the plane in a few hours...due to arrive in chilly Hood River at 2:30 a.m. manana...100% recharged, rejuvenated and pumped to jump back into the swing of things!"

Tuesday, March 4, 2008

NIKE GOLF AND SUMMIT PROJECTS UPDATE

We're beginning to dive head first into custom content creation for a good portion of our Nike Golf microsites. You'll see lots of video interspersed through the sites - proposed, shot, edited and integrated by our team.

Most recently, Summit's Nike team collaborated with traditional partners Weiden + Kennedy and Nike Golf's Image Design group to crank out FOUR unique microsites (ONE ball, SUMO, Women's Initiative and Apparel) all slated for a same-day live launch. It's pretty darn exhilarating to throw passionate creatives against the clock and see what happens.