Thursday, April 24, 2008

Nike Team launches new Custom Fitting microsite.

Interested in a digital tour of Nike Golf's innovative custom fitting technology? Check out the most recent addition to their innovative microsite collection. Summit designed and shot video components in Florida, edited footage in Avid suites on the Nike campus, worked with a 3rd party animator for the flash movie files and architected the rest in-house (oh, and don't let us forget the rich photography assets provided by Nike Golf's image design group). The result is pretty sweet interactive representation of Nike's program offerings.